Analytics & Measurement
True Interactive allows you to access your data 24/7 with our customized reporting dashboards, from high-level business insights to granular platform-level data.
Strategy & planning.
We start with developing, implementing, or auditing your analytics strategy so that you can use your data to make better decisions and achieve your goals. Building an effective analytics strategy involves several key steps, including:
Defining business goals & objectives
Assessing data sources
Determining your analytics needs
Developing an analytics roadmap
Implementation of the analytics plan
Monitoring and evaluating the progress of the strategy
Using the data to optimize your marketing campaigns for the best possible results
Custom reporting dashboards.
Every client’s needs are different, so no dashboard is the same. We work together to determine your needs and build a reporting solution that’s right for your business.
Attribution
Our clients rely on multi-channel strategies to carry out marketing campaigns, both online and offline. While this lets them create a unique customer journey down the conversion funnel, it also creates challenges once it’s time to analyze the overall impact of a particular campaign on marketing ROI.
Marketing Attribution Mastery
Marketing attribution is the strategic method of discerning the impact of various marketing tactics on sales or conversions. Marketers employ different attribution models, including multi-touch attribution, lift studies, time decay, and others, to gauge the effectiveness of their campaigns. At True Interactive, we specialize in guiding clients to identify the most suitable attribution model for each campaign type, providing detailed reports and insightful analysis to measure and optimize performance. Our expertise ensures that your marketing efforts are precisely tracked, allowing you to make data-driven decisions for maximum impact.
Granular Insights for Optimal Performance
True Interactive goes beyond standard reporting by delivering granular insights that empower our clients to understand the nuances of campaign performance. Our commitment to delivering detailed reports ensures that you have a comprehensive overview of your marketing initiatives, enabling you to make informed decisions that drive success. With True Interactive, you not only run campaigns – you strategically measure, adapt, and thrive in the dynamic landscape of digital marketing.
Web analytics implementation and tag management.
True Interactive takes a comprehensive approach to web analytics platform implementation and tag management. Our team works to understand a brand’s business goals and assesses relevant data that needs to be captured to properly measure performance.
Online & Offline Conversion Measurement
True Interactive works to bridge the gap between online and offline data to establish a comprehensive understanding of the customer journey. By evaluating our clients’ back-end transactional databases, we can connect top-of-funnel interactions with bottom-of-funnel sales and transactional data to drive actionable insights for measuring and improving campaign performance.
Technical Assistance
Our technical experts are certified, experienced, and able to deliver analytics solutions across all major web analytics, testing, personalization, customer relationship management and platforms including Google Analytics, Adobe Analytics and more.
Google Tag Management
True Interactive offers a suite of Google Tag Manager services including comprehensive audits, GTM container set up, tag and trigger configuration, ongoing maintenance, and best practice optimization. We will also provide Google Tag Manager solution strategy services to ensure you are getting the most out of your Google Tag Manager account.